Client: South Dakota Office of Highway Safety
Agency: Lawrence & Schiller
Awards: American advertising awards - Silver Addy Award
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Young male drivers are the biggest offenders when it comes to speeding, distracted driving, and drinking and driving. Rather than having the traditional scare tactic safety message, the Office of Highway Safety goes for more humorous routes. This has led to some of my favorite projects ranging from viral videos, Super Bowl campaigns, and public service announcements. No matter what the concept is, I always have a blast making spots for a good cause.
Awards: American advertising awards - Best of show 2020
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Mason Movies / masonhoracek@gmail.com